Square Register
2023 · Square · Global go-to-market
Square Register (2nd generation) is a minor aesthetic update and a major performance one, built for quick-serve restaurants, cafés, and bars. The goal: make that clear to sellers without a specs war.
We created Square’s first product-specific playbook so the story stayed consistent in every channel and all eight launch markets.
- Shot in 2 days, doors open, real customers
- 4 sellers
- Internal stakeholders
- 100+
- Launch markets
- 8
- Packaging system in Square history
- 1st
Deliverables
- In-situ stills
- Exploded renders
- Messaging framework
- Video vignettes
- Payments GIFs
- In-store retail displays
- Sales one-pagers
- Third-party retail video
