Square Handheld
2025 · Square · Global go-to-market
A pocketable, portable POS with a built-in barcode scanner and camera. Production started without a brief and delivered assets for every owned channel — public web, retail, packaging, events, and field sales.
I owned the $1.5M creative production budget and ran production planning, executive reviews, and delivery across markets.
- Revenue since the June 2025 launch
- $17M+
- Countries and languages at launch
- 8 / 11
- Assets delivered
- 1,000+
- Time on page vs. existing hardware pages
- 3×
Deliverables
- Photo
- 3D renders & animation
- Launch video
- Feature videos & vignettes
- How-to videos
- In-store retail displays
- Sales one-pagers
- Public web
